Islamophobia is a growing phenomenon in Europe, condoned by the way it is handled in certain parts of the media and political discourse. In this context, Muslim women, particularly those who wear a hijab, suffer the most discrimination — the figures of gender islamophobia are telling: in 2017, Muslim women were the victims of 69% of Islamophobic acts in France (CCIF) and 58% in Great Britain (Tell Mama).
The situation in the Spanish press is not much better, with 65% of articles on Muslim women or hijabs in 2017 analysed by the Observatory of Islamophobia in the Media classified as Islamophobic. This alarming data gave rise to the idea of designing a campaign to alert the media and the general public to hijab-related prejudice, with the idea of the campaign resulting from a social laboratory featuring the participation of 15 Spanish organisations. Consequently, the decision was made to create a video highlighting certain stereotypes that undermine women who decide to wear a hijab.
The stories upon which the video “Remove labels from the veil” are based come from real situations compiled by members of Stop-Islamophobia in Spain, the Netherlands, Great Britain, France and Italy. These common labels must be broken to ensure women are not automatically pigeonholed before a question is even asked.